PPC Expertise that drives results
The Digital Contractor specializes in crafting PPC campaigns tailored to the unique needs of your contractor business. We use proven methods to target the right audience and maximize every dollar spent. Every campaign is optimized to deliver measurable ROI, with comprehensive lead tracking down to the keyword level.
With The Digital Contractor, you get data-driven insights for your business, continuous campaign optimization, and a team that’s dedicated to exceeding your expectations. Let us handle the intricacies of Google Ads so you can focus on what matters—growing your business.
how long does it take to get results on pPC?
You’ll typically start seeing results from your PPC campaign within 2 weeks - 1 month. The first few weeks is all about gathering data and optimizing the strategy to drive better leads. By the end of the first month, your campaign should start gaining momentum with improved performance. Full optimization generally happens within 30 days, setting the foundation for long-term growth and success.
We'll Set Up Ads that Convert
Effective paid-ads management for
growth-minded contractors
We create PPC campaigns designed specifically for your business, using custom strategies that track success down to the keyword level. Every ad is built to target the right audience and drive real, measurable results, helping you dominate your market. From phone call tracking to detailed insights, we ensure your ad spend is working hard for you.
Ad campaigns 100% created and run for you - we do the heavy lifting so that you can focus on the results.
Transparent reporting and feedback - Every single week, you’ll know exactly where your budget is being spent, what’s working, and where we need to improve.
We advocate for what makes you money - fluffy metrics and unqualified leads don’t mean anything to us. We care about your bottom line.
Communicate Professionalism:
Customers make decisions based on professionalism & communication, and your website is often the first thing they see! Dress your website for success just like you do your sales team.
CAPTURE HIGH-QUALITY LEADS WITH A
GOOGLE-SPECIALIZED TEAM
We leverage extensive industry knowledge and first-party data to help us craft strategies that resonate with your customers and drive results
We track every lead down to the keyword level, allowing us to make data-driven optimizations that boost performance and give you full visibility into every lead.
Conversion-Focused Optimization
Our conversion-focused optimization strategy ensures website visitors who clicked your ads turn into customers.
why should you choose an agency that's specialized in pPC?
You need a contracting PPC partner who not only delivers on their promises but also takes the time to truly understand your business and your target audience. The right agency will work independently after grasping your goals, ensuring that every campaign is tailored to drive high-quality leads. Transparency is key; you should always know exactly what strategies are being implemented and how your budget is being allocated each month.
Scammy Companies
Point of Contact
No response or automated communication
Internal person wearing multiple hats with lack of specialty
Results
Typically higher quantity, lower quality leads with low close rate
Higher potential for mis-management of funds with low accountability
Reporting
May be vague & impersonal or automated
Low priority, easy to overlook, and limited by team experience
Strategy
“Cookie cutter” template ad accounts
Learn as you go with limited data to inform your strategy
Deliverables
Fluffy optimizations with little connection to results
Hard to interpret; easy to be distracted with other internal tasks
Freelancers
Budget Companies
In-House/DIY
Dedicated support
Clear and determined off of ROI
Consistent & transparent ROI-focused weekly reporting
Proven results in the Home Service Industry
Fine-tuned optimizations focused on moving the needle
Point of Contact
Dedicated support
Results
Clear and determined off of ROI
Reporting
Consistent & transparent ROI-focused weekly reporting
Strategy
Proven results in the Home Service Industry
Deliverables
Fine-tuned optimizations focused on moving the needle
Blue Collar
The Digital Contractor
Point of Contact
No response or automated communication
Results
Typically higher quantity, lower quality leads with low close rate
Reporting
May be vague & impersonal or automated
Strategy
“Cookie cutter” template ad accounts
Deliverables
Fluffy optimizations with little connection to results
Budget Companies
Budget Companies
Point of Contact
Internal person wearing multiple hats with lack of specialty
Results
Higher potential for mis-management of funds with low accountability
Reporting
Low priority, easy to overlook, and limited by team experience
Strategy
Learn as you go with limited data to inform your strategy
Deliverables
Hard to interpret; easy to be distracted with other internal tasks
In-House/DIY
In-House/DIY
why should you choose an agency that's specialized in pPC?
You need a home services PPC partner who not only delivers on their promises but also takes the time to truly understand your business and your target audience. The right agency will work independently after grasping your goals, ensuring that every campaign is tailored to drive high-quality leads. Transparency is key; you should always know exactly what strategies are being implemented and how your budget is being allocated each month.
Armando Palmieri
“I was so excited to see the quick turnaround. I forgot to thank you for your hard work. I’m looking forward to the floodgates opening.”
My Guys Remodeling Experts
Armando Palmieri
“I was so excited to see the quick turnaround. I forgot to thank you for your hard work. I’m looking forward to the floodgates opening.”
My Guys Remodeling Experts
Do PPC Ads Work?
PPC ads can be incredibly effective. Research shows that 15-20% of users click on paid ads, although this can vary depending on the source and industry. We consistently see leads flowing in from our clients’ advertising campaigns, and we utilize these strategies for our own growth as well. However, the crucial question is: do YOUR PPC ads work?
At our agency, we specialize in creating compelling ads that grab attention and drive action. We understand how to navigate Google’s Ad platform to ensure your ads reach the right audience—those actively searching for services like yours at this very moment. Imagine the potential of being at the top of search results when prospective customers are ready to make a decision! With our expertise, we not only develop ads that resonate with potential clients but also continuously optimize campaigns to maximize your return on investment. So, are you ready to elevate your visibility and drive high-quality leads to your business? Let’s make sure your PPC ads work for you!
ideal customers are searching - the question is will they find you?
Your ideal customers are actively searching for the services you provide, but the real question is: will they find you? With our paid ads management, you can ensure that your business appears at the top of search results precisely when potential clients are looking for what you offer. This targeted approach allows you to reach your ideal audience at the right moment, driving high-quality traffic to your website
We identify the top money-making terms, and create visual ads and copy for you
We report weekly on our progress, tweaking consistently to get the best results and reporting monthly
Know which ads are converting, which terms are wining + how much you’re making with your dashboard
Know which ads are converting, which terms are wining + how much you’re making with your dashboard
Commonly Asked Questions
FAQ
If you’ve ever tried PPC but didn’t get the results you were hoping for, we definitely understand. It can be tough to strategize, especially if you don’t know what you’re doing or how you can maximize your efforts.
We take the time to steadily attract the right customers and make sure that your money is being used in the right places giving you the best results for your dollar. A lot of people will go with the “all-in” approach, which does not necessarily give you the results you want, and could be a giant waste of money if it doesn’t work out. We find what’s working and what isn’t and expand on the parts that are working for your business goals.
We believe if someone comes to your website – that they should see your company all around after they leave. The reason we love remarketing so much is that you pay pennies on the dollar for remarketing click-through, and 2nd and 3rd time visitors are much more likely to convert. In fact, people may take 6-8 times coming back to your website before they become a customer. Once you understand this dynamic, remarketing (sometimes known as retargeting) becomes much more obvious. We love how effective this is for many of our PPC clients, and how it increases their brand awareness as well.
PPC campaigns like Google AdWords are powerful tools to have in your marketing kit. Statistically, every dollar spent on a PPC comes back to you as $2.
If you’ve been using AdWords for your PPC campaign, you’ve probably encountered extensions. These are the little add-ons that allow you to beef up your text-only ad with a phone number, user reviews, or some additional links.
The obvious benefit of these is that they make your ad bigger. But is that always a good enough reason to use extensions? The different kinds of ad extensions are many and varied. But which ones are right for you?
Let’s take a look at some of the options:
Sitelink Extensions
The sitelink extension allows you to place additional links at the bottom of your ad.
For example:
-
Hours of Operation
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Visit Our Showroom
-
Request a Quote
The advantage of these additional links is that they can take your customer directly to a landing page that speaks to their needs. This could cut out a step in the conversion process and make them more likely to buy.
Make sure that your sales process is carefully mapped, and that each landing page has a specific place within it. Optimize your landing pages so when the customer arrives, they know exactly what to do next. They should be only a few simple clicks away from buying.
Call Extensions
This of course adds your phone number. Is your phone number critical to your business? If you’re a small bookstore, for example, and 9 out of ten calls are asking about your hours, consider just posting your hours instead.
But if the old fashioned landline is one of the ways you funnel in clients, get your number out there! Google doesn’t charge you for a click when users dial it! Unless, that is, you opt in for Google to track your calls. In that case, they’ll replace your number with a Google forwarding number. Your phone will still ring, but Google will be able to send you analytics, including which keyword produced the call. In this case, each call costs the average of one click.
Location Extensions
This shows a pin with your address that links to a Google map. It’s a handy way to show your customers that you’re in their neighborhood. But like a landline, this could work against you depending on the nature of your business.
Consider that if you are an online service, or a service that makes house calls (food delivery, pest control, etc.) listing your location isn’t a good idea. It implies that the customer has to come to you, and they might skim over your ad for that reason. Use a location extension if you are a neighborhood brick and mortar, and your business depends on in person foot traffic. A beauty salon is a good example of this. If you’re an online business, like a translation services provider, keep your ad directed to your website. Don’t make it confusing by adding your office location–especially if it’s a home office!
Review Extensions
If you want to show off some good reviews from a third-party source, try the review extension. These add a little quote, or sometimes a paraphrasing, of your amazing review to your text ad. But be forewarned: Google has stringent criteria for these. Most of them end up getting removed because Google finds them to be fabricated by the business owner. So don’t try to fake it! An authentic review extension can lend authority and trustworthiness to your brand before the user even clicks.
And More
These are only a few of the many extensions available to Google AdWords users. While they are among the most popular, it’s worth taking the time to explore all of the options to decide which do–and do not–work for your company’s campaign. As with anything PPC, the trick is to tailor an ad the way you like it, test it for performance, and then adjust it again. You never know which extensions are going to bring you the greatest return, so be flexible, and be smart. They aren’t all going to work for you, but they are very fun to test drive!
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PPC and SEO are both focused on getting in front of people on search engines. PPC means you pay Google (or Bing) to be shown towards the top – and SEO means you try to make tweaks to your site and content to get shown higher in the unpaid results.
We strongly suggest a campaign that includes both elements, as our absolute ideal is to be shown 4 times on the first page for a company’s top money-making keywords. (Once in the top search ads, the top map ad (local service ad), the organic map results, and ideally #1 in the organic search results as well.)
Because many people skip the ads – we believe if you have to choose only one strategy, you should spend money on Search Engine Optimization first, but it does depend on your unique situation and needs.
While it is a tempting thought that throwing in lots of money really fast will get you really fast results, it is not always true. We like to take a slower approach to make sure you are getting in front of the right audience and get results.
We then trim off the parts that are not performing and expanding the areas that are performing well for your business. This gives you a truly customized campaign that benefits your company. This way, you are able to get the best results.
Contact Us to Setup a Brief Introductory Call
Armando Palmieri
“I was so excited to see the quick turnaround. I forgot to thank you for your hard work. I’m looking forward to the floodgates opening.”
